7 Best Brand24 Alternatives for Reddit Monitoring in 2026 (Real Prices, Tested)

The best Brand24 alternative for Reddit depends on one question: do you want to watch Reddit, or act on it? Brand24 (from $199/mo billed annually, $249 month to month) is a solid media monitoring suite that treats Reddit as one of about twenty sources. If Reddit is where your buyers ask for recommendations, RankCow ($99/mo, one plan) is the pick, because it finds the buying-intent threads and drafts the reply you approve and post from your own account. If you need broad PR coverage across news, X, TikTok, and podcasts at a lower price than Brand24, Mentionlytics (from $49/mo annual) and Awario (from $29/mo annual) are the two I would shortlist. F5Bot is free and does exactly one thing well.

I checked every price below on the vendor's own pricing page in September 2026, in US dollars, and I note the entry-tier limits because that is where most people actually land.

What Brand24 actually gives you for Reddit (and where it stops)

Brand24 includes Reddit as a source on every plan. A "mention" is any Reddit post or comment that contains one of your tracked keywords. You get the mention in a feed next to your X, news, blog, TikTok, and review mentions, with sentiment, reach, and a share-of-voice chart on top.

The catch is the entry tier. The Individual plan is $249/mo, or $199/mo billed annually, for 3 keywords, 2,000 mentions a month, and one user. Three keywords is your brand, one competitor, and one category term. Anyone doing real Reddit listening burns through that in a week and moves to Team at $349/mo ($299 annual) for 7 keywords. API access is a $149 add-on on top.

What Brand24 does not do on Reddit: it does not score a post for buying intent, it does not tell you which of the 2,000 mentions is someone about to spend money, and it does not draft a reply. You read the feed, you decide, you open Reddit, you write. That is fine for a PR team measuring share of voice. It is the wrong shape for a founder who wants leads out of r/SaaS on Tuesday afternoon.

How I compared these tools

Four things, in this order:

1. Reddit coverage. Does it catch posts and comments, and how fast? Keyword matching across all of Reddit, or just the subreddits you choose?

2. What happens after the alert. Is there any intent scoring, any reply help, any way to act from inside the tool, or is it a feed you read?

3. Real entry price. The lowest tier a small team can actually use, with its keyword and mention caps.

4. Who it fits. Solo founder, small growth team, agency, or enterprise PR.

Reddit earns this much scrutiny because of search. Reddit was the fifth most visible domain in Google's organic results in July 2024, up from No. 68 a year earlier, according to Sistrix data reported by eMarketer. An Ahrefs study of 145 million US search results found the "Discussions and forums" block in 11.7% of searches, and Reddit appears in 83.9% of those blocks. A reply you leave in the right thread keeps getting read from Google and from AI answers for months. Monitoring alone captures none of that.

1. RankCow

RankCow is Reddit lead generation software for B2B startups and small growth teams. It is not a media monitoring suite. It watches the subreddits you pick around the clock and flags posts where someone is asking for a recommendation, comparing tools, or describing a problem your product solves. Each post gets a buying-intent score, so you reply to the best ones first instead of reading a feed.

The part that separates it from everything else on this list is what happens next. RankCow drafts a public reply, and where it makes sense a direct message, written from what the person actually wrote and in your own voice. You review the draft in an approval queue, edit it if you want, and post it from your own Reddit account through the RankCow Companion browser extension. Nothing is posted without your approval by default. Before you post, it checks the subreddit's rules, karma thresholds, and account-age requirements, and pacing controls with daily caps keep you from looking like a bot. Teams that want drafts sent automatically within those caps can switch on Autopilot as an opt-in.

I use it the way I would use a sales inbox. Morning: open the queue, approve the three or four replies that are worth it, skip the rest. Two minutes. The threads I answered well in July are still sending signups now, because the thread ranks and the comment sits near the top of it.

Pricing

One plan at $99/mo. 100 credits refreshed monthly, spent on drafting and sending replies and DMs. Discovery and scoring are unlimited, so watching more subreddits costs nothing extra. Premium support is included. There is a 3-day free trial, and a card is required to start it. Full detail on the pricing page.

Where it is the wrong tool

RankCow only covers Reddit. If you need X, TikTok, news, podcasts, or review sites in one dashboard, or sentiment charts for a quarterly PR report, you need a monitoring suite next to it. It also will not track a brand name across the whole web; it is built to find buyers in the communities you choose.

Best for: founders and small teams who want leads from Reddit and want to post from an account they own.

2. Brand24 (the tool you are replacing)

Brand24 is a media and social listening suite for PR teams, agencies, and brand managers. Sources include news, blogs, forums, X, Instagram, TikTok, YouTube, podcasts, review sites, and Reddit. On top of the mention feed you get AI sentiment, influencer scoring, share of voice, and exportable reports.

Brand24 pricing (September 2026)

Individual is limited to one user. API access is a $149 add-on.

Keep Brand24 if: a comms team has to show sentiment trends across every channel to leadership, and Reddit is a line item, not the goal.

Replace it if: you signed up for the Reddit feed and you are paying $199 a month for three keywords to get it.

3. Awario

Awario is the cheapest full social listening tool on this list that still covers Reddit properly. It monitors social networks, news, blogs, and forums, and its Reddit coverage picks up both posts and comments. Alerts are built with Boolean search, so you can write a query like (crm OR "customer database") AND (recommend OR alternative) -job and get a much cleaner feed than a plain keyword tool gives you.

It also has a Leads module, which is the closest thing in the monitoring category to intent detection. You describe your product and the problems it solves, and Awario surfaces posts where people ask for recommendations in that space, including on Reddit. It is a filter, not a score, and it does not write anything for you, but it is more useful than a raw mention feed.

Pricing

Starter is $49/mo, or $29/mo billed annually, for 3 topics with unlimited keywords per topic and 30,000 new mentions a month. Pro is $149/mo ($89 annual) for 15 topics and 300,000 mentions. Enterprise is $399/mo ($249 annual) for 100 topics. That Starter tier is the best value in broad listening for a small team: three topics with unlimited keywords inside each is far roomier than Brand24's three keywords.

Best for: marketers who want multi-source listening on a budget and can live without reply tooling.

Where it stops: Reddit is a source, not a workflow. Nothing tells you which of the 30,000 mentions is a buyer, and you post by hand.

4. Mentionlytics

Mentionlytics is a monitoring and analytics platform with Reddit included on every tier. Its differentiators are share-of-voice reporting and multilingual sentiment, which matters if you sell in more than one language and want sentiment that is not English-only. The Reddit slice shows up in the same dashboards as everything else, with sentiment and reach attached.

Pricing

Basic is $69/mo, or $49/mo billed annually, for 3 keywords, 5,000 mentions a month, and 2 users. Essential is $169/mo for 10 keywords and 15,000 mentions with 10 users. Advanced is $299/mo for 15 keywords and 50,000 mentions. Pro is $499/mo for 25 keywords and 100,000 mentions, Business is $749/mo, and Enterprise starts at $1,299/mo. Compare Basic to Brand24 Individual: the same 3 keywords, more mentions, a second seat, and $150 a month cheaper.

Best for: mid-market brands that want reporting depth and multilingual sentiment without Brand24's entry price.

Where it stops: strong on reports, thin on turning a hot Reddit thread into a same-day reply.

5. Mention

Mention changed a lot in the last year, and most roundups have not caught up. The self-serve Solo, Pro, and Pro Plus plans are gone. Mention now sells a single Company plan, demo-only, with pricing quoted rather than listed, and annual billing gets you two months free. Its social publishing and responding features were retired too; Mention now points customers to Agorapulse for that. What remains is a listening product: real-time mention tracking across Facebook, Instagram, X, Reddit, TikTok, Pinterest, YouTube, news, blogs, forums, and 75+ review sites, with Boolean search, sentiment, and team assignment.

Best for: agencies and larger marketing teams that want collaboration features (assignment, shared alerts, roles, white-label reports) and are fine talking to sales.

Where it stops: there is no small-team tier anymore. If you came to this article looking for something at Brand24's price or below, Mention is no longer that.

6. Brandwatch

Brandwatch is the enterprise option. Deep historical data, advanced query building, AI-assisted analysis, and Reddit inside a very wide source list. Research and insights teams use it to mine years of discussion for trends and audience segments. Pricing is quote-based and well above anything else here.

Best for: enterprises running a formal consumer intelligence program with an analyst who owns it.

Where it stops: it is overkill for an SMB, onboarding is a project, and it is built for research, not for answering a thread this afternoon.

7. F5Bot and Google Alerts (free)

F5Bot is a free service that emails you when a keyword appears on Reddit, Hacker News, or Lobsters. It catches posts and comments, the email arrives quickly, and that is the entire feature set. No dashboard, no sentiment, no scoring. For a solo founder watching two or three terms, it is genuinely enough to start. When it is not enough, the F5Bot alternatives post covers what to move to.

Google Alerts is also free, but it only surfaces Reddit threads after Google has crawled them, so it misses many and arrives late. By the time the alert lands, the thread has usually cooled. If you want reliable Reddit keyword coverage, the mechanics in the Reddit keyword alerts guide explain why timing decides whether a reply gets read.

Best for: zero budget, a handful of keywords, and a willingness to do all the triage yourself.

Brand24 alternatives for Reddit: side by side

Which Brand24 alternative should you pick

1. Reddit is your channel and you want leads: RankCow. It is the only tool here that scores intent and gets a reply drafted for you to approve. The comparison page lays it against the Reddit-native tools too.

2. You need cross-platform PR reporting cheaper than Brand24: Mentionlytics Basic at $49/mo annual, or Awario Starter at $29/mo annual if Boolean queries matter more than sentiment reports.

3. You want team collaboration and can talk to sales: Mention.

4. You are an enterprise with an insights team: Brandwatch.

5. You have no budget: F5Bot, with Google Alerts as a backup that will disappoint you.

A lot of teams end up with two tools: one suite for brand mentions everywhere, and one Reddit-native tool for leads. At $99 plus $29 or $49, that combination costs less than Brand24 Individual and does both jobs properly. The wider list of Reddit marketing tools covers the second slot in more depth.

One rule no matter which tool you choose

Post from an account you own and have used. Reddit communities spot and remove promotional replies fast, and moderators ban accounts that show up only to sell. Bought or borrowed accounts make that worse, not better; the Reddit accounts for sale post explains why they get flagged. Read each subreddit's rules on self-promotion, answer the question first, and mention your product only when it is the honest answer. Monitoring tells you where the conversation is. The reply, and the account behind it, decide whether it works. The full method is in the Reddit lead generation step-by-step guide.

Frequently asked questions

How much does Brand24 cost per month?

Brand24 has five tiers. Individual is $249/mo, or $199/mo billed annually, with 3 keywords, 2,000 mentions a month, and one user. Team is $349 ($299 annual) with 7 keywords and 10,000 mentions. Pro is $499 ($399 annual) with 12 keywords and 40,000 mentions. Business is $699 ($599 annual) with 25 keywords and 100,000 mentions. Enterprise starts at $1,499/mo. API access is a $149 add-on.

Does Brand24 monitor Reddit?

Yes. Reddit is a monitored source on every Brand24 plan, and a mention is any post or comment containing your keyword. What it lacks is anything Reddit-specific after the mention: no buying-intent score, no reply drafting, and no way to post from inside the tool.

Is there a free Brand24 alternative?

F5Bot is free and emails you when your keywords appear on Reddit, Hacker News, or Lobsters. Google Alerts is free but catches Reddit threads late and misses many. Neither offers sentiment, intent scoring, or reply help.

Who are Brand24's main competitors?

For general media and social listening: Awario, Mentionlytics, Mention, and Brandwatch. For Reddit lead generation specifically: RankCow. At the free end: F5Bot and Google Alerts.

What is Brand24 used for?

Media monitoring and social listening. Teams use it to track brand mentions, measure sentiment and share of voice, find influencers, and produce reports across news, blogs, social platforms, podcasts, and review sites. It is aimed at PR, communications, and marketing teams rather than at engagement on any one platform.

Which Brand24 alternative is best for Reddit lead generation?

RankCow, because it scores posts by buying intent, drafts the reply, and lets you approve and post from your own account. If you are also weighing GummySearch, Syften, and the other Reddit-native tools, the GummySearch alternatives guide compares that group.

RankCow watches the subreddits you pick, scores every post for buying intent, and drafts a reply in your voice that you approve and post from your own account. One plan, $99/mo, 100 credits, unlimited discovery, 3-day free trial. If Reddit is where your buyers are, that is the whole job.